Introduction of an industrial baker to the local products market.

A company that produces frozen bread conducts a market study of bread in Spain. The conclusion is that the demand for local products has been increasing. The management team likes the idea because it favors environmental sustainability, supports local development, and fosters the economic growth of the company. Therefore, they decide to enter the local products market in 6 months. How can the flours purchasing team obtain its grains from local producers in 6 months?

1. We study the Spanish flour market in depth, its evolution during recent years and its potential future scenarios (growth potential, seasonalities, prices, etc.)
2. We define the new role of the bread company in the local bread sector for the short, medium, and long-term. We draw up a provisioning strategy so that they can start working in 6 months.
3. We design a traceability plan so the company can control at any time the origin of the flours and the wheat used, verifying they come from nearby producers.
4. We accompany the team in the startup of the new purchasing plan, ensuring that the goals are accomplished on time.
5. After the established 6 months, we evaluate the progress of the team and we propose improvements to get closer to the “local product consumption” concept.

• In 6 months, the bread company operates through a network of local suppliers, enabling it to offer products more respectful to the environment.
• The bread company has a traceability plan that ensures the origin of its purchases, offering its customers products that continuously get closer to the concept of “local product consumption”.